bywolfgang Shines at 3NY x FUTURE TREASURE Pop-Up in SoHo with Lines Around the Block on Opening Night
New York, NY – November 12, 2024
Brooklyn-based jewelry brand bywolfgang made an unforgettable Manhattan debut at the highly anticipated 3NY x FUTURE TREASURE Pop-Up event in SoHo, New York, on November 11, 2024. The opening night was met with overwhelming excitement, with crowds lining up around the block to be among the first to experience the exclusive collection.
The FUTURE TREASURE pop-up, running from November 11 to November 17, 2024, at 3NY, featured a curated selection of 15 designers from the worlds of fashion and accessories. The event drew a diverse clientele eager to explore innovative, high-quality pieces in one of New York City's most vibrant neighborhoods.
For over a decade, 3NY has served as a hub for contemporary fashion, showcasing renowned global designers. The FUTURE TREASURE pop-up proved to be no exception, spotlighting bywolfgang, the brainchild of second-generation jewelry designer Veronica Wolfgang. Known for her sculptural, narrative-driven approach to jewelry, Wolfgang's collection captivated attendees with its unique blend of fine art, philosophy, and historical inspiration.
The grand opening, which began at 6:30 PM, saw a lively crowd of VIP guests, media representatives, and fashion enthusiasts. Attendees were treated to an exclusive first look at bywolfgang's signature pieces, which draw inspiration from ancient history and queer subculture, exploring themes of growth, decay, and the interplay of industrial and organic forms. The line outside the venue stretched down Broome Street, a testament to the buzz surrounding the brand’s participation in the pop-up.
“I couldn’t be more grateful for the incredible response we received on opening night,” said Veronica Wolfgang. “Seeing so many people come out and connect with our work in such a dynamic space was an unforgettable experience. It’s a true honor to share the stories behind our pieces with such a passionate audience.”
In addition to bywolfgang, the pop-up event featured a selection of emerging talents, offering a platform for designers to expand their reach through both in-person sales and press coverage. Media outlets such as Vogue, Elle, and Harper’s Bazaar were in attendance, further amplifying the event’s visibility.
The FUTURE TREASURE pop-up ran until November 17, 2024, providing ample opportunity to shop exclusive collections from bywolfgang and other participating designers.
Event Details:
What: 3NY x FUTURE TREASURE Pop-Up
Where: 3NY, 448 Broome St, New York, NY 10013
When: November 11-17, 2024
Opening Event: November 11, 2024, 6:30-8 PM
For more information about bywolfgang and the FUTURE TREASURE pop-up, visit instagram.com/bywolfgang or shop exclusive pieces online at https://www.futuretreasureny.com.
